By Katie Moosbrugger
Our team is thrilled to unveil a new logo for Triad Moms on Main, as well as an overall upgraded look of our website and brand!
With our double digit birthday just around the corner (can you believe we’ve been live nearly 10 years?), our team has been working hard to refresh our look to illustrate how TMoM is a resource for parents in all stages of parenthood, and across all cities of the Triad.
To start, we hired a marketing consultant over the summer who conducted several interviews and focus groups with our readers, team members, advertisers, and moms outside our market. The overall consensus among everyone was that it was time for us to spruce up our brand, reorganize a few things on our website, and update our marketing materials. In other words, we were majorly due for a makeover!
Naturally, the first thing we needed was a new logo. While we have loved our purple car for the past nine years, we wanted our new identity to show that TMoM is not just a resource for moms, but for entire families. Our site has grown over the years to appeal to parents at all stages – from pregnancy to empty nesting. Lots of times we feature news and information on our site that has nothing to do with parenting, but something any Triad resident would appreciate! Our following has also grown with us over the years. TMoM readers hail from as far west as Yadkinville, north to Mount Airy and Virginia, all the way east to Mebane (and even Raleigh), and as far south as Charlotte.
You will see our new logo reflected on our twice weekly newsletters and social media channels. If you’re not a TMoM newsletter subscriber, now is a great time to get set up! Simply click HERE to add your email. Our newsletters are free and contain everything from news and announcements to special deals.
Be sure to follow us on Facebook, Instagram, Pinterest, and Twitter. We share lots of stuff from our site on these channels, as well as special giveaway contests you can only see on our social media pages. Additionally, we have a special mom-only Community Chat group on Facebook. If you’re not a member, click HERE to join and we’ll add you. This forum includes several thousand local moms who exchange ideas, referrals and advice with one another.
If you are a local business looking to spread word of your products or service, know that TMoM is the only source in our area that exclusively targets parents Triad-wide. You can find more information on advertising opportunities with TMoM HERE.
We hope you love our new logo (and overall look) as much as we do! Not only is the TMoM team run by local moms, but many of our recent enhancements are also the result of talented Triad parents – all of whom know how what’s important and appealing to moms and dads living in our area.
As always, please email us HERE if you have any questions, suggestions or information to share with us. Thanks for coming along for the ride, and staying on this journey with us over the years!