Looking for something inspiring and fun to do for all ages in the Triad? Van Gogh: The Immersive Experience in Winston-Salem is the kind of unforgettable outing that blends art, imagination, and hands-on activities for all ages. Whether you’re a parent hoping to share a love of creativity with your kids or simply searching for a break from the usual weekend routine, this exhibit offers something extraordinary. Moms are always looking for interactive and educational experiences. This one lets you step inside some of the most iconic paintings ever created. This award-winning digital art show makes fine art accessible, engaging, and downright magical.

Van Gogh Immersive Experience Review

This isn’t your average museum trip. Van Gogh: The Immersive Experience surrounds visitors in 360 degrees of color, motion, and music, bringing Van Gogh’s masterpieces like Starry Night, The Bedroom, and Sunflowers to life in an unforgettable way. With projections soaring two stories high and spanning over 6,000 square feet, you’ll feel like you’ve stepped straight into a dream.

Guests can also explore a walk-through sunflower field and enter a full-size recreation of Van Gogh’s bedroom. For an added experience, try the virtual reality feature, where you’ll journey through “A Day in the Life of the Artist in Arles.” Families will especially love the interactive art station where kids can create their own masterpiece, scan it, and see it projected onto the exhibit walls.

Awarded “Best 2021 Immersive Experience” by USA Today and ranked among CNN’s “12 Best Immersive Experiences in the World,” this exhibition has wowed more than 5 million people since 2017 and it’s easy to see why. We went with our 3 and 5 year olds. Our whole family enjoyed the experience.

Van Gogh Immersive Experience Tickets

Get Tickets Here

The exhibit is located at 1612 S. Stratford Road in Winston-Salem and runs through September 2025, giving locals plenty of time to plan a visit. Tickets start at 18.90 for kids prices vary depending on the day and experience level. Children under 4 get in free, and family bundles are available. There is an extra charge for the VR experience. You can reserve time slots in advance online to avoid wait times, especially during weekends and school breaks.

The exhibit is open Thursday through Monday from 10 a.m. to 7:30 p.m. and is closed Tuesdays and Wednesdays. It’s stroller-friendly and perfect for kids and adults alike.

Van Gogh Immersive Experience Locations

Though currently on display in Winston-Salem, this exhibit has toured the world making stops in major cities like New York, Los Angeles, London, and Tokyo. It’s been experienced by over five million visitors and continues to attract new fans thanks to its blend of technology, history, and emotion. Each city’s experience is slightly customized, but Winston-Salem’s version includes exclusive projection galleries, a recreated sunflower field, and multiple interactive zones.

For Triad residents, this is a rare opportunity to experience a global art sensation without leaving the area.

Immersive Van Gogh Exhibit Schedule

The Winston-Salem show runs until September 2025, but don’t wait too long to attend. Popular time slots fill quickly, especially during holidays, teacher workdays, and summer weekends. Keep an eye out for themed nights and school field trip opportunities, which may be added to the schedule. Advance ticket purchases are strongly recommended, especially if you’re planning around nap times or family schedules.

FAQ

Is Van Gogh’s immersive experience worth it?
Yes! It’s visually stunning, educational, and emotionally powerful. Great for families, art lovers, and even young kids.

How long does immersive Van Gogh last?
The experience lasts about 60–90 minutes, depending on your pace and whether you add the VR component.

How long does it take to walk through the Van Gogh immersive experience?
Most visitors spend one to one and a half hours, but the exhibit is self-paced and relaxed.

How much does the immersive Van Gogh experience cost?
Ticket prices range from $18.90 to $53, with discounts for children, students, and seniors. Ages 4 and under are free.

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